In the 13 years I've created content for a living, my job really hasn't changed all that much.
Yes, I work for a university these days instead of a newspaper. Yes, I write ads, scripts for Web videos, and promotional articles, instead of straight news. Yes, I take advantage of Facebook, Twitter, and Vimeo to distribute my work, instead of a 470-ton printing press.
But at the end of the day, the same skills I learned in journalism school -- researching, interviewing, storytelling -- are what allow me to create content that attracts, informs, and inspires. And my passion for my craft is as strong as ever.